Meredith Kessler Wins Ironman New Zealand


ROKA Triathletes Earn ITU World Champion Titles

Flora Duffy and Mario Mola Reach Top of Podium in Thrilling Competitions

DALLAS, Texas, September 27, 2016 – ROKA Sports, Inc. a Dallas-based performance multisport brand, today congratulated two of its professional triathletes, Flora Duffy and Mario Mola, on their historic victories at the International Triathlon Union (ITU) World Triathlon Series (WTS) Grand Final in Cozumel, Mexico.

Comprised of eight rounds of competition around the globe and culminating in the Grand Final, the WTS is the International Triathlon Union’s annual series of triathlon events used to crown a world champion each year. Competing head-to-head in these races, athletes amass point totals, and the highest total for the series determines the overall ITU World Champion.

Duffy took home the Grand Final race with a dramatic solo effort on the bike and run.  She also added wins at ITU Stockholm, and the Montreal World Cup. She had a consistently excellent year, finishing second at ITU World Triathlon Leeds and third at ITU World Triathlon Cape Town.

Duffy commented, “It has been an amazing journey this season.”

Mola’s first world title was the result of a season filled with dramatic victories and incredible closing speed on the run. He took the win at four ITU World Triathlon events: Abu Dhabi, Gold Coast, Yokohama, and Hamburg. He also won the 2016 Mooloolaba ITU Triathlon World Cup and was second at ITU World Triathlon Edmonton.

Mola said, “It’s been an all-around great year, and I’m very happy to end the series with the overall title. A lot of work has been done in preparation for this goal, but also I had a lot of fun preparing for it with my training partners. I can’t wait for another season to start!”

Leading after the 1.5km swim in the Grand Final event, Duffy was able to extend her lead on the 40km bike segment, and finish with a time of 1:57:59. In both the final event and overall standings, she edged out ROKA’s Gwen Jorgensen, an Olympic Gold Medalist and the ITU WTS World Champion of 2014 and 2015. Duffy’s 4691 total points surpassed the 4435 earned by Jorgensen, who finished second in the world.

After second-place finishes in the 2014 and 2015 ITU WTS to countryman and ROKA athlete Javier Gomez, Mario Mola won his first world title in dramatic fashion. Mola’s time of 1:47:36 led to a winning point total of 4819, four points ahead of Jonny Brownlee who was suffering from heat exhaustion in the final meters of the race.

Both 2016 champions commented on ROKA’s renowned performance wetsuits. Duffy said, “My favorite piece of ROKA gear is my Maverick X wetsuit. I seriously feel invincible when I put that suit on. So comfortable, and so fast in the water. We had many wetsuit swims this year, and I always came out of the water [in the] top three wearing the suit.” Mola added, “ROKA's Maverick wetsuit is my winning choice. The feeling with it is unbeatable.”

Rob Canales, Co-Founder and CEO of ROKA said, “It’s an amazing thrill to watch members of the ROKA family achieve world titles. Seeing Flora and Mario working so hard during the year inspires us, and we all respect the responsibility of making the most of their equipment.”

Canales added, “Having ROKA athletes win both the Elite Men’s and Elite Women’s categories is wild — even more because two other members of our family, Gwen Jorgensen and Javier Gómez Noya, took home the titles last year. Our team is so proud to be represented by this incredible group of athletes and the extreme limits they push each other to.”

September 27, 2016

ROKA Releases Performance Eyewear

Classic Style Meets Technical Innovation that Delivers the Ultimate in Performance


DALLAS, Texas, August 30, 2016 ROKA Sports, Inc. a Dallas-based performance multisport brand, has announced the upcoming release of its first collection of premium performance eyewear. Rendered in a range of frame hues and lens color options, the three premiere designs showcase a heritage of classic optical style, while packing under-the-hood technical innovations that deliver the ultimate in performance and comfort.

Rob Canales, Co-Founder and CEO of ROKA said, “We created a bold new category of eyewear that proves performance optics don’t always have to take styling cues from science fiction. This is true performance, concealed by vintage style that takes you anywhere. Athletes can finally get the look they want, and still have all the technology they need to push themselves to the limit with zero compromise.”

Combining unmatched performance with uncompromising style, the three debut designs — the Phantom, Kona, and Vendée — are a showcase of technology. Their patent-pending nose and temple GEKO Pads were inspired by biomimicry of gecko foot geometry. Crafted with a proprietary elastomer, the pads provide a no-bounce, ultra-secure fit that maintains retention even during the sweatiest, most strenuous activity. Lenses from Carl Zeiss Vision deliver razor-sharp optical performance, as well as remarkable shatter resistance. Even with the ultra-light weight of titanium and other leading materials, the frames maintain rock-solid durability. With precisely balanced weight distribution and the luxurious feel of GEKO Pad technology, they offer a “forget you’re wearing them” experience.

ROKA plans to stagger the release dates for the three designs. The Phantom will become available during the week of August 29. The releases of Kona and Vendée are currently slated for mid-September.

ROKA’s first pro athlete, Jesse Thomas, inspired the Phantom. He won his breakthrough triathlon in gas station aviators, and made a name for himself racing in that classic style. However, he had to settle for underperforming sunglasses with poor optics that fell off his face and could not be worn comfortably for extended periods. Inspired by Thomas’s demand for a solution that would provide market-beating performance, ROKA accepted the challenge to build the ultimate performance aviator. After more than a year of intense R&D with some of the world’s most advanced factories and material suppliers, the Phantom was born.

Thomas recalled his victory in the grueling IRONMAN® Lanzarote in Spain, a race in which he ran a blistering 2:46 marathon while wearing the Phantom for the first time: “They were the ultimate upgrade, crazy lightweight and super comfortable. They never bounced or slipped, despite buckets of sweat. I was 100% focused on my race, not my equipment. Plus, I thought they looked badass.”

The second design in ROKA’s debut collection, the Kona was inspired by the ultimate endurance test in triathlon on Hawaii’s big island, an annual proving ground for the latest in performance technology. The performance sunglass has a modern, square lens that echoes iconic American style of the ’50s and ’60s. To combat fogging, the frame is engineered for channeled airflow with architecture that is reinforced with carbon fiber for torsional rigidity and strength.

The Vendée is the third debut design. It is shaped with classic wayfarer styling and named after the launch point for the grueling, round-the-world, single-handed yacht race that attracts the most daring and accomplished yachtsmen. Like the Kona, the Vendée features channeled airflow, hidden spring hinges that contribute shock absorption and optimal fit for any head size or shape, and the comfort of a lightweight yet durable nylon frame.

All designs in the collection feature premium lenses by Carl Zeiss Vision, and they exceed ANSI Z87.1 standards for optical performance and impact resistance. Polarized editions block 99% of reflected glare, and all lenses filter out 100% of all harmful UV.

The lenses are enhanced with a superior hard coating for abrasion resistance, a hydrophobic/oleophobic coating that reduces fog buildup and resists smudging, and an AR coating that mitigates distracting reflections and glare.

Canales added, “ROKA’s mission is to unlock human potential — to equip, empower, inspire, and ignite. When we see an opportunity to innovate, to challenge the status quo, to disrupt a complacent or monopolistic market, we go all in. These debut eyewear designs are a glimpse of what’s to come.”

August 30, 2016

ROKA Sends 18 Athletes from Eight Countries to Rio Olympics

Medal Contenders Use ROKA Products in Training and Competition

DALLAS, Texas, July 26, 2016 – ROKA Sports, Inc. today announced it is sending 18 athletes to compete at the 2016 Olympic Games in Rio de Janeiro. Representing eight countries from around the globe, the athletes will rely on the company’s performance apparel and gear as they vie for medals in the triathlon competition.

Rob Canales, Co-Founder and CEO of ROKA said, “It is an honor to have world-class athletes put their faith in ROKA innovation for the most important competition of their lives. These Olympians and Paralympians demand the most from themselves, and from the gear they depend on during training and competition. ROKA was founded by athletes, and we rise to that challenge with pride. The 2016 medal contenders have inspired us to raise the bar and redefine the limits of performance, and we share their dedication and passion for excellence.”

ROKA athletes at the Olympics will include Gwen Jorgensen, Katie Zaferes, Joe Maloy and Gregory Billington for Team USA; Carolina Routier, Mario Mola Diaz for Team ESPAÑA; Kirsten Sweetland for the Canadian Olympic Team; Nicky Samuels and Andrea Hewitt for the New Zealand Team; Flora Duffy for the Bermuda Team; Emma Moffatt and Ashleigh Gentle for the Australia Team; Vicky Holland for the UK Team; and Vendula Frintová for the Czech Team. ROKA athletes on the USA Paralympic Team include Chris Hammer, Krige Schabort and Grace Norman.

ROKA’s roster includes highly accomplished athletes. Gwen Jorgensen earned the title of ITU World Triathlon Series Champion in 2014 and 2015. Mario Mola Diaz currently holds the men’s #1 ranking in the ITU World Triathlon Series, and Flora Duffy is ranked #1 in the women’s category.

Athletes in the triathlon event will compete on a spectacular course, including an epic beach swim at Copacabana. An estimated 500 thousand fans are expected to watch the event, and it will be one of the most-watched live events at the 2016 Games. A challenging hill course is planned for the bike segment, and the medal hopefuls will compete on a phenomenal run course. ROKA’s Gwen Jorgensen and Javier Gómez Noya won the test triathlon event last year.

ROKA athletes will utilize the patented RAPIDSIGHT® technology in the company’s R1 swim goggle, a design that takes advantage of innovative engineering, optics and architecture. Two more of the company’s proven goggle designs, F1 and F2, will be utilized as well. Optimized for performance, ROKA triathlon apparel will be worn in competition, and athletes will wear the company’s renowned performance wetsuits if conditions are cold. The full line of ROKA swimwear and equipment has been utilized during training.

July 26, 2016

ROKA Releases Maverick X Wetsuit

Breakthrough Design Liberates Swimmers from Restriction to Offer the Ultimate in Freedom of Movement and Speed


DALLAS, Texas, June 7, 2016 – ROKA Sports, Inc. today announced the release of the Maverick X wetsuit, a breakthrough in performance technology that represents both an evolution in innovation and a revolution in design. ROKA set out to create the freest, fastest wetsuit ever built, and the company achieved a new milestone that liberates swimmers from restriction like no other wetsuit.

Rob Canales, Co-Founder and CEO of ROKA said, “We have engineered a new wetsuit design with technologies that translate to faster swimming with better mechanics, less effort and no shoulder strain. With more than three decades of elite swimming experience, the ROKA development team has an obsession with flexibility. It led to a unique patent-pending innovation called Revolution X that allows the Maverick X wetsuit to offer unrivaled mobility by virtually eliminating restriction.”

A key breakthrough came in defying the conventional design paradigm of setting the upper limbs in the arms-down position, an approach to patternmaking that restricts movement during the critical “catch phase” of the freestyle swim stroke. ROKA developed the Maverick X by starting with the arms up, and continued prototyping to pinpoint a golden ratio in the interplay between arm position and patterning.

Seven-time triathlon World Champion Javier Gómez Noya told ROKA, “It was hard to believe you could improve the ‘old’ Maverick but you did. The arms-up pattern is a revolution in wetsuits and finally gives the shoulder the freedom that swimmers want.”

With RSX Body Positioning Technology, the Maverick X utilizes smart buoyancy to put the swimmer in the fastest body position possible. Engineered zones optimize swim mechanics and power generation, enhancing buoyancy where human physiology needs it most, and reducing buoyancy where it gets in the way of speed.

Every panel is strategically designed to improve overall performance and help athletes swim faster with less effort. A proprietary liner grid is engineered with eight strategic neoprene/liner combinations, and each is purpose-built for compression, flexibility, form enhancement, thermodynamics, core connection, and transition.

In addition to unrestrained shoulder mobility and the benefits of tuned buoyancy, the Maverick X features additional advances in design, construction and materials. Its Revolution X pattern takes advantage of new independent neck paneling and suspension for better comfort, fit and seal. To help swimmers maintain speed and proper mechanics as they fatigue, the new wetsuit offers enhanced power transfer and core connection without restricting breathing. The forearms are crafted with an Italian stretch-woven textile that minimizes the boundary between the arm and water to maximize proprioception, speed and hydrodynamics. The Maverick X is made with premium Yamamoto neoprene, a durable nano-coated material that makes the wetsuit ultra-fast in water.

Canales continued, “No wetsuit in history enhanced swimming performance like the Maverick Pro, and the new Maverick X takes ROKA innovations in mobility, speed, fit and comfort to a new level. We are proud to offer this breakthrough wetsuit design to those who share our passion for performance and the uncompromising standards of excellence that drive athletes to achieve their best and beyond.”

Eliminating the middlemen, ROKA is able to reduce margins and make its premium wetsuits available to athletes at a significantly reduced cost. This direct-to- consumer focus also helps ROKA better control the quality of its products, as well as the quality of its relationships with customers. The new Maverick X wetsuit is available at the company’s website.


June 07, 2016

ROKA Expands World-Class Triathlon Team with Signing of Vicky Holland

DALLAS, Texas, April 20, 2016 – ROKA Sports, Inc. is proud to announce the signing of British pro triathlete Vicky Holland to a multi-year partnership. Holland blasted onto the ITU World Triathlon Series scene in recent years and will be a member of Team GB for the Rio 2016 Olympic Games, achieving automatic qualification criteria with her standout performances at the Rio Test Event and her podium finish at the ITU World Triathlon Series Grand Finale in Chicago last fall.

“I’m really excited to be joining the ROKA global pro team,” said Holland. “I know the brand has an excellent reputation on the elite circuit, and I am really enjoying wearing the Maverick wetsuit. I look forward to representing the brand in competition and working with the team over the next few years.”

Ryan Dolan, Vice President of ROKA said, “We are thrilled to have Vicky join our roster of world-class triathletes. She is a fierce competitor and an articulate brand ambassador. We can’t wait to see more success come to Vicky as she takes on the world’s best during this exciting Olympic year.”

Holland races next at the third stop of the ITU World Triathlon Series tour, Cape Town, South Africa, where she will premiere as a ROKA athlete.

April 20, 2016

ROKA Partners With Coeur Sports Elite Triathlon Team

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with the Coeur Sports Elite Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA’s proud to continue our partnership with the all-female triathlon team known as Coeur Sports Elite. ‘Coeur’ is French for heart, and it defines not only the passion for athletics that drives this team, but the courage that carries all triathletes past pain and doubt to victory. As the team inspires us to empower athletes with innovation, we hope to inspire them with gear that shatters the limits of performance.”

Kebby Holden, founder of Coeur Sports added, “Our partnership with ROKA is so valuable in our goal to provide our team with the best, most cutting-edge gear needed to race. ROKA wetsuits are the finest in the market and help our girls perform their best on race day.”

About Coeur Sports

Coeur Sports is dedicated to producing the finest endurance apparel available to women. Based in Santa Monica, Calif., Coeur takes it name from the French word for heart, which also is the root of the word courage. Heart and Courage play an important part at Coeur, as the company knows it takes a lot of both to train and achieve one’s goals. With this mindset, Coeur’s mission is to foster a supportive community for women getting women involved in sport and leading a lifestyle of health and fitness. Learn more at or follow Coeur Sports on Facebook, Instagram, and Twitter.

April 06, 2016

ROKA Partners with Surf City Cyclery Triathlon Team

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Surf City Cyclery Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “On behalf of everyone at ROKA, let me say how proud we are to have the Surf City team join our family. In three years, the team collected more than 150 podium positions, including podiums at national and world championship events. Their dedication is an inspiration for us as we focus our own passion on elevating performance and turning challenges into opportunities for those who defy limits.”

Surf City Cyclery Triathlon Team Spokesman Marc Hapke added, “Our SCCTT athlete ambassadors are thrilled with ROKA performance products. Their cutting edge technology coupled with dynamic new line extensions confirms the ROKA crew is redefining the new go-forward staples in the multi-sport industry.”

About Surf City Cyclery Triathlon Team

The 2016 Surf City Cyclery Triathlon Team consists of 22 Triathlon team athletes of various age groups categories starting a multi-sport racing season in April and will conclude sometime in October of 2016. Our race schedule has 12 Southern and Northern California local premier events rated as nationally ranked race venues with a sea of consumer exposure! We proudly boast 97% of our team has earned the status, USA Triathlon – “ALL AMERICAN” for the last four consecutive years. Visit

April 05, 2016

ROKA Partners with Mark Allen Coaching

ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with MarkAllenCoaching. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We see this partnership as a tremendous opportunity. Mark himself is a six-time Hawaii IRONMAN World Champion and the ten-time undefeated champion of the Nice International Triathlon, yet he never had a coach. ROKA’s mission is not just to inspire athletes but to enlighten them on the breakthroughs that are redefining performance, and that’s a perfect match for what this organization is achieving. The partnership will help educate athletes, and it will give them the opportunity to take advantage of the technologies we have worked so hard to advance.”

Mark Allen, the Founder of MarkAllenCoaching added, “My success as an athlete hinged on using the best training methods and technologies available, but also in seeking out new innovations that enabled me to stay at the forefront of performance. ROKA does just that. They are a leader and an innovator in products for anyone wanting to go faster in the open water. Just take a look at their latest product addition, the R1 goggle! It took ROKA to solve one of the biggest challenges everyone has swimming without a lane line: sighting. That’s just one example of why I partnered with ROKA. They help enhance performance and enhance the experience of every athlete I coach.”

About MarkAllenCoaching

Mark Allen is arguably the most successful triathlete in the history of the sport. He was the first ITU Olympic Distance World Champion winning the inaugural race in 1989 in Avignon, France. Allen is a six-time Hawaii Ironman World Champion and was the ten-time undefeated champion of the Nice International Triathlon. In 2012, he was voted “The Greatest Endurance Athlete of All Time” in a worldwide poll conducted by ESPN.

Perhaps the most interesting aspect of his 15-year career is that Mark never had a coach. He figured out how to be the best in the world on his own. Through trial and error, he scoured sports research and periodicals looking for the most effective training methods, nutritional insight and injury prevention techniques. He then put the best information available to the ultimate test by training over 15,000 miles each year of his career.

Mark has helped aspiring triathletes complete for their first-ever triathlon as well as working with professionals to lead them to World Champion status. Let Mark get you ready for the racing experience of a lifetime with MarkAllenCoaching!

March 31, 2016

ROKA Partners with Tri Club San Diego

ROKA Sports, Inc. is pleased to announce the extension of its partnership with Tri Club San Diego. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to have one of the oldest and largest triathlon clubs in the country, Tri Club San Diego, as a member of the ROKA family. The club serves triathletes of all abilities by providing support, education and events to encourage and promote triathlon as a sport and a healthy lifestyle. More than just an opportunity to enlighten athletes with the innovations we have worked so hard to achieve, this is a chance to further unite the triathlon community and share our mutual passion for the sport.”

Mike Plumb, President of the Triathlon Club of San Diego added, “We are very thankful for the association that we have with ROKA and with extending our partnership another year. With the expansion of the ROKA collections, offering not only top-of-the line wetsuits but also cutting edge swim goggles, swimwear and cycling apparel, we can be sure that our members are being outfitted by the best in the business.

About Triathlon Club of San Diego

Triathlon Club of San Diego (TCSD) is one of the oldest and largest triathlon clubs in the United States. With a diverse membership ranging from seasoned professionals to beginners new to the sport, TCSD offers its members a full range of options with free club races, socials, club meetings featuring a wide range of speakers from top professionals to industry leaders every month. A full range of workouts are available, many coached by professional coaches are available free of charge to members every day of the week. For more information about TCSD go to

March 30, 2016

ROKA Wins International Red Dot Award for Excellence in Product Design

reddot award

ROKA Sports, Inc. today announced it has received the prestigious Red Dot Award: Product Design for its R1 goggle, a new swim design that combines innovative engineering, optics and architecture with the advantages of ROKA’s patent-pending RAPIDSIGHT™ technology. The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.

Comparing R1 to the current standards for performance swim goggles, the jury recognized ROKA’s breakthroughs in achieving major improvements. ROKA began the process by redesigning existing optics and literally turning eyewear design on its head, and rethinking the plane of movement for the specific application of swimming. An innovative design and manufacturing process greatly reduced the architecture along the top frame, and ROKA further optimized the goggle with a precise retroscopic lens angle. The result is RAPIDSIGHT, a technology that radically expands athletes’ forward field of vision while in the head-down swimming position, so targets can be sighted with less disruption to swim form and mechanics.

Rob Canales, Co-Founder and CEO of ROKA said, “ROKA has been on a mission for two years to rethink goggle design and optimize the mechanics of sighting to improve speed and reduce energy expenditure. RAPIDSIGHT technology addresses those critical issues and delivers a distinct competitive advantage. Offering an expanded field of view, it helps lead swimmers sight buoys faster and with less effort, and it allows followers to stay ‘on the feet’ of leading swimmers more easily.”

Benefits of the innovative product go beyond RAPIDSIGHT technology. Unlike conventional swim goggles with excess bulk that sacrifices hydrodynamics for comfort and field of view, the ROKA R1 utilizes a smaller form factor that maintains comfort while minimizing drag. For the optics, a crystal-clear view is made possible by a premium grade polycarbonate that represents the benchmark of performance clarity in the goggle industry. The R1 also features SPCTRM™, a purpose-built lens tint collection optimized for environmental and light conditions.

Professor Dr. Peter Zec, founder and president of the Red Dot Award said, “The Red Dot winners not only demonstrated extraordinary design quality — they showed that design is an integral part of innovative product solutions.”

Canales added, “Our foundation is built on innovation and the passion that drives performance. The R1 is a shining example of our commitment to those things. ROKA’s mission is to inspire confidence in athletes as they strive to reach their full potential. That level of confidence requires products that redefine the performance standard, and because we’re athletes ourselves, it’s a challenge we’re proud to tackle. The R1 continues the heritage we’re building every day.”

 R1 Goggle

About the Red Dot Design Award

In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by the Design Zentrum Nordrhein Westfalen in Essen, Germany. With more than 17,000 entries in 2015 alone, it is one of the largest competitions in the world. It was in 1955 that a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then the sought-after “Red Dot” is the revered international seal of outstanding design quality. Further information:

March 30, 2016